By Zuzana Helinsky
Technological alterations suggest that the function of libraries is no longer as visible or guaranteed as long ago. which means to outlive, libraries needs to actively industry their services to their clients and to their investment assets. A concise instruction manual which spells out the severe want for advertising for libraries, A Short-cut to advertising The Library offers a sequence of functional and obtainable instruments to be successful and contains publishers advertising suggestions.
- Brief description of classical making plans and advertising techniques
- Easy to persist with advertising and marketing counsel geared to libraries and their choices and dealing practices
- Encouragement for librarians to think of their total skill, and they could make time for advertising and marketing, and they will succeed
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Additional info for A Short-Cut to Marketing the Library
Try very hard to do it anyway – this is a golden opportunity which will never repeat itself. Keep an eye on all the reports and investigations about the services provided by the local authority or the university. Usually libraries get very favourable comments. But it is not enough just to receive a good official judgement; it must be properly used. It can be very useful in our owner marketing – otherwise there is a risk that a report which may be flattering about the library will soon be forgotten and sink without trace.
For both user and owner marketing we can use the same help – tables, matrices and so on. I am dividing marketing into these two parts mainly because I have seen many times that owner marketing doesn’t receive the same priority as user marketing at some libraries. Sometimes it is even viewed with a certain amount of suspicion by some colleagues. We do not have many traditional routines for working on owner marketing, and for that reason it can be a little difficult to start the whole process and convince all the library employees that this is a necessary activity.
Man is a complicated being and has no entirely simple way of learning things. That is why sometimes it can take time to become educated in a new subject. We librarians come mostly from a background in the humanities, and are deeply ingrained by culture and literature. The humanitiesbased view of life can be very positive, enriching and strengthening, but it can also paradoxically work against us because our world is influenced so much by literature. Within literature there are many examples of how people manage their feelings, demonstrating the various extreme states like love, hate, war and peace.
A Short-Cut to Marketing the Library by Zuzana Helinsky