Sanderijn Cels's Agents of Change : Strategy and Tactics for Social PDF

By Sanderijn Cels

ISBN-10: 0815722621

ISBN-13: 9780815722625

ISBN-10: 081572263X

ISBN-13: 9780815722632

Whereas governments worldwide fight to keep up carrier degrees amid economic crises, social innovators are enhancing social results for electorate through altering the approach from inside of. In brokers of swap, 3 state of the art thinkers and marketers current case reports of social innovation that experience ended in major social swap. Drawing on unique empirical learn within the usa, Canada, Japan, Germany, Denmark, and the Netherlands, they learn how traditional humans accomplishedextraordinary results.
Sanderijn Cels, Jorrit de Jong, and Frans Nauta provide energetic illustrations and insightful interpretations of the way innovators, social marketers, and alter brokers are facing robust rivals, the burdens of forms, and the problem of securing assets and help. This ebook will entice a person who's intrigued by way of imaginitive, cross-boundary considering and transformative switch. will probably be of specific curiosity to people who need to know how precisely innovators pull it off. With practitioners, students, and scholars of public coverage and administration in brain, the authors dissect the recommendations and strategies that social innovators hire to navigate the dicy waters in their institutional environments.
ContentsPart 1: creation: Chess Masters and Acrobats1. technique and Tactics
2. Crafting the Case: The artwork of constructing a Start
3. Prompting growth: The paintings of constructing issues Happen
4. dealing with which means: The paintings of constructing Sense
Part 2: Front-Line Innovations5. less than the Radar: scientific Informatics in Japan
6. Relentless Incrementalism: monetary Literacy education for novices in Canada
7. subscribe to the membership! Alzheimer Caf?s within the Netherlands
8. only a software? imposing the Vulnerability Index in New Orleans
Part three: recommendations in Governance9. The sunlight Kings: solar power in Germany
10. swap on Steroids: Public schooling in New Orleans
11. the worth of Values: greater schooling in Virginia
12. A Window of chance: Institutional Reform in Denmark
Conclusion: Innovating Strategically

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Additional info for Agents of Change : Strategy and Tactics for Social Innovation

Example text

The projected benefits may look plausible, and logic or common sense may command that current practice should immediately be replaced by the new idea, but still, there is no guarantee that it will actually work. This is why the status quo always has an advantage over the innovation: even if the outcomes of current practice are unimpressive or dissatisfying, conservative bureaucrats in the public sector might still see the status quo as better than a bad bet on a wrong idea. In the absence of hard evidence that the innovation will work, many social innovators that we studied devised strategies to leverage softer, more indirect or circumstantial evidence in support of their case.

3. See Yin (2003); Swanborn (1994). 02-2262-5 CH 2:0496-6 20 9/7/12 2:44 PM Page 20 Chess Masters and Acrobats We also made a distinction between frontline innovations and innovations in governance and selected an equal number of cases in each category. Frontline innovators, such as the Japanese gynecologist Hara, start small and local and are focused on changing the practice of professionals who have immediate contact with the beneficiaries. The HelloBaby project was a typical frontline innovation in that it was conceived, developed, and introduced from the front line of public services, close to where the interactions between professionals (doctors, nurses) and clients (patients) take place.

The success of the program was small enough not to threaten the oil companies and their political friends but big enough to encourage legislation that jump-started 04-2262-5 CH 4:0496-6 42 9/7/12 2:45 PM Page 42 Chess Masters and Acrobats more systemic change: a permanent law that created fair conditions and incentives for both renewable energy producers and consumers. This example demonstrates that a reversible program on the high track can be much harder to reverse because of the achievements in the low track— which, in turn, creates incentives to initiate and expand programs on the high track.

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Agents of Change : Strategy and Tactics for Social Innovation by Sanderijn Cels


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